“If you want to win great people - you have to offer more than a job.”
Today, no one needs a job in Germany so please don’t sell jobs. If we compare this with the real estate market, for example, I live in a house so you want to sell me a house. What arguments will make me listen? That it is a house? That it is great to live in a house? Or even better, that we are the best house building company with tradition. Maybe, because you want to live in one of our houses? No, you have to find other arguments!
It’s the same in the recruitment market. You are probably trying to catch a candidate with an argument which is not relevant to them. Excellence in recruitment is a process that challenges the market through authentic, pragmatic, and fast solutions. My team and I stopped selling job positions to candidates and started focusing on the one person who truly loves the challenge you are facing and is capable of solving your issue.